Brand Study & Analysis
Ad Campaign Strategy
Chumbak is a leader amongst Indian kitsch merchandise retailers. The following campaign targets the launching of a new product that can be used by Chumbak's target audience on a daily basis.
The campaign focuses on the quirky prints that have become the brand's USP, attracting users to see them come alive in their daily lives.
It is called 'See your prints come alive'!
View the documents below to understand the brand and the research involved in the campaign.
Woodland has come to be synonymous with shoes, be it leather brogues or wild outdoor kicks. This particular campaign highlights the rugged nature of Woodland's core merchandise, attracting the free spirit in the adventurers and wanderers of today!
The campaign is called 'TOUGHER THAN THE REST', simply because Woodland shoes are durable and trendy and very very trust worthy!
The adjacent advertisements focus on inherent social issues that exist in our daily lives, but may be looked past in order to get by the day.
The first Social campaign is for CRY, 'Child Rights and You' that focuses on child labour and basic rights.
The second social cause is that of Voting and the power that a voter has in changing a community, a city and ultimately their country and the way it's run. Hence the statement 'Make democracy work for you'.
Each of these campaigns have original photographs, planned and shot by me, to portray a powerful and unique message.
SOCIAL CAUSES
