VERSUS VERSACE/ STREETS OF THE WORLD
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Pump-up brand awareness | Build identity | Create engagement with community
Concept: Streets of the World
An alternative fashion + music world tour in seven
youth-oriented, urban, fashion-forward cities.
ANTONIOLI LUXURY BOUTIQUE/
DE-CODING CHINA
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Create brand strategy for launch in China
Fashion buying and merchandise planning
Trend study of chinese market/consumer
Store concept, brand personality
Media management
Annual promotional calendar
KHADI IN INDIA/
A YOUTH REVOLUTION
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Brand development to create a new identity of age-old khadi for a youth market.
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Concept: Perfectly Imperfect
(Threadsense - new brand's name)
Appealing to the individualistic goals of the Gen Y & Z and using flaws to create attraction.
SERGIO ROSSI​ / BRAND COLLABORATIONS
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Create proposals for Sergio Rossi to collaborate with other brands from within the fashion universe or outside of it.
Concept: What would you do with 1 extra hour a day?
Collaboration Proposals:
1. NARS - nude heels in every shade of nude
2. Swarovski - detachable shoe accessories (re-purposed on bags/clothes)
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3. Fleur Du Mal - Capsule Collection with lingerie brand in NY
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4. Jo Malone - Gift hamper, fragrant soles, unique scent for SR physical stores/presence
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